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Nagata: innovation through human connection

Article - February 15, 2024

Placing emphasis on human relationships, D.Nagata believes that has been the core of its success.

“I believe the key to successful international business lies in finding reliable partners in overseas markets. You need to find a person to work with that you can trust.”

Yosuke Nagata, President, D.Nagata Co., Ltd.

D.Nagata has defied the trends of corporate consolidation, preserving the company’s independence while achieving remarkable success in the international market.

“In the 1980s, our company handled between 100 and 200 items,” explains company president Yosuke Nagata. “I then decided to concentrate on specific areas and discontinue our business in others.”

This bold move led to specialization in the engine industry, manufacturing key components and engaging in joint development with American companies. And this niche focus has been pivotal to the success.

The company’s long-standing partnership with American firms is a standout feature and the collaboration began during a business trip by Mr. Nagata focused on setting up dealers for their products. Over the years, this partnership has grown, anchored in trust and shared values.

While electric vehicles dominate headlines, D.Nagata remains committed to traditional engine technology, with the U.S. continuing to develop new engines, catering to American preferences.

“I respect this approach which aligns with their culture and preferences,” says Mr. Nagata, who is a firm believer in hard work and reliability also being the cornerstones of their international collaborations in European and Middle Eastern markets.

The defense industry is another area where D.Nagata plays a crucial role, supplying components for equipment. And considering the current macroeconomic situation, Mr. Nagata agrees that Japan has a unique opportunity due to supply chain disruptions and geopolitical tensions, reorganizing and strengthening ties with the U.S. and Europe.

Taking advantage of being a smaller firm, the company’s teams are dedicated to providing customer-oriented products, and employees are encouraged to continuously develop unique products.

“My goal is for our company to preserve the same philosophy we hold today,” says Mr. Nagata. “My aim is for us to remain something different and innovative.”