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Nakao Seisakusho: Pioneering Change in Global Manufacturing

Article - April 4, 2024

Nakao Seisakusho, a beacon in Japan's manufacturing, navigates global challenges with innovative solutions, eyeing international and technological expansion.

In the ever-evolving landscape of Japanese manufacturing, Nakao Seisakusho stands as a pivotal player. President Hiroyuki Nakao discusses their strategic response to global economic shifts and demographic challenges, positioning the company for international expansion.

Mr. Nakao reflects on the resilience of the company's construction business during COVID-19, emphasizing a stable domestic supply despite disruptions in foreign markets. "We maintained a stable supply, but our local production in China faced shutdowns, affecting supply stability," he says. This led to proactive strategies, like advanced product stocking, showcasing the company’s agility.

Japan's aging population presents unique challenges and opportunities. Nakao Seisakusho adapts by focusing on relevant market segments, such as nursing homes. "We see business opportunities in the demographic shift," Mr. Nakao notes.

Plans are underway to establish operations to Southeast Asia, with Vietnam as a potential hub. "Vietnam offers proximity to other Southeast Asian markets and existing Japanese business networks," he states.

Partnerships are crucial in Nakao Seisakusho’s strategy, helping the company to understand and penetrate new markets. Mr. Nakao aims to enhance brand awareness and strategically position the firm’s products globally, emphasizing focus on products like sliding doors and door stoppers, driven by strong R&D. The Shuttle Closer, a noise-reducing door product, exemplifies Nakao Seisakusho’s commitment to innovation and quality.

Looking forward, Mr. Nakao envisions a future centered not on profit margins but on the quality of work and employee satisfaction. "Quality and satisfaction among customers and employees are our priority," he asserts, adding that Nakao Seisakusho aims to lead through innovation and adaptability in a changing world.