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Breaking the mold: rethinking traditional rebar solutions for modern construction

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Article - October 20, 2023

Toyo Kensetsu Kohki values a client-centered approach by listening attentively and developing products and services that align with customer requirements.

AUTOMATIC REBAR MACHINE

Initially founded in 1933, Toyo Kensetsu Kohki was the first Japanese company to produce rebar processing machines and the company’s pioneering approach has since seen it achieve an 80% domestic market share in the rebar processing industry.

Clients, as company President Yasuo Tanaka is keen to point out, are at the heart of the firm’s success: “We always value our conversations with clients, especially when we are developing something new. We try to listen to different individual needs, as we know that understanding individual needs will ultimately translate to the market as a whole.”

With all the country’s domestic rebar processing companies having at one stage used Toyo Kensetsu Kohki's equipment, Mr. Tanaka is looking to expand into overseas markets. Culture, language, prices, standards and accuracy present challenges, but the company has started to employ workers from a variety of countries, including China, South Korea, Vietnam and India. Mr. Tanaka adds: “We would like to combine these different backgrounds so that we can bring synergy to our global business.”

Another challenge is the integration of DX technologies. While DX in the rebar industry is “very hard to imagine”, Mr. Tanaka is adamant that it is something the company “must pursue.” To this end, since 2017 Toyo Kensetsu Kohki has been acting as a distributor in Japan for Progress, a company that has strengths in providing precast concrete and rebar-based digital solutions.

As for what drives the company forward, the answer is simple. “I believe,” Mr. Tanaka says, “that all human beings have the right to live in safety in the comfort of a secure building, and we are making every effort to see that this happens.”

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