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Toyo Trading: the young company with a big future

Article - April 4, 2023

While only 12 years since its establishment, Toyo Trading is bringing the ‘Made in Japan’ brand to overseas markets.


“It is important for us to continuously make efforts for improvement and develop new products with added value.“

Yoshie Yumoto, President, Toyo Trading Co., Ltd.

Established in 2011, Toyo Trading has been demonstrating its know-how in conventional rubber products, providing overseas manufacturing, while striving to reshape some conventional perceptions.

“There are three things we insist on in our operations to maintain our high level of quality,” explains company president Yoshie Yumoto. “Clear communication, a hands-on approach, and on-site inspection tours for our clients.

“As we’ve seen companies from all over the world expand into China, there has been a marked improvement in the level of expertise there and in the quality of Chinese products.”

With an objective to export that recognized ‘Made in Japan’ caliber, Ms. Yumoto focuses on the company’s advantages. “Our greatest strength is providing high-quality products in small lots and in a short time. We ship using our consolidation scheme which serves as a one-stop shop for multiple customers. Despite recent price rises in raw material and transportation costs, we minimize the knock-on impact to remain competitive with no drop in quality.

“We are working on the development of new products with environmental issues in mind, linked to Japan’s carbon neutrality goals,” the president says. “We plan to exhibit various items at the IPF and aim to build new partnerships to target new markets together.”

By the time we reach the company’s 20th anniversary, Ms. Yumoto is confident that Toyo will have flourished as it contributes even more to society.

“We’ve already grown as a developer and manufacturer of key functional components that support automobiles, which are indispensable to our daily lives, as well as industrial machinery, rolling stock, ships, and home appliances,” she says. “What we want to do now is to enter a new field, the EV automobile industry, and expand our production bases in Southeast Asia. With our broader client base, we want to take care of each customer and grow further.”