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Cosmetic medicine pioneers

Article - July 29, 2011
Clinica La Font has grown from a clinic to a medical complex devoted to beauty and health, and the country’s only ISO-certified cosmetic surgery organization
Clinica La Font is a renowned institution at both the national and international level, having earned many prestigious awards for quality of service and care in science-art cosmetic surgery. The clinic has been awarded ISO quality certification, becoming the only plastic surgery organization in the country with this recognition.

Dr. Fernando Pedroza and Dr. Lina Valero, both directors of Clinica La Font, have created many surgical techniques that set La Font apart from other clinics. “There are surgeons who use well known procedures but are not able to give the body a natural look, and ruin it because they do not have the sense of art that labels our job,” Mr. Pedroza says. “It has to do with shaping the human appearance, and avoiding removal of necessary tissues. In our medical center, we just mold the existing tissues.”

In addition to being a clinic, Clinica La Font is also a university. Mrs. Valero was actually the pioneer who brought specialization studies to Colombia. “There was nothing similar in Colombia or Latin America. Therefore, I thought we had to found an academy here because not everybody has the chance to go and study in the U.S.,” she says. “So I decided to create this specialization program.” The program was designed at CES, which led the university to place first in the evaluation for the best medicine faculty in Colombia.
Clinica La Font has benefited from medical knowledge from abroad, receiving specialists from around the world, and now the medical complex is catered to give the highest care and comfort to both national and foreign patients. Patients have the possibility to stay in a hotel with all the features of a spa, giving all kinds of medical treatments to prevent prolonged post-surgery inflammation, giving the patient the best results.

“Customers are our best friends; that is the way we treat them,” says Dr. Valero. “We spoil them, we are aware of their needs. We have designed hospitalization and nursing care to ensure patients receive special and comfortable treatment.”