"Made in Saudi Arabia" - a brand for the future

For the past four years, the state has taken its duty as ‘caretakers of society’ one step further by establishing the Saudi Food and Drug Authority. Its vision is to lead the country in effective and safe drug regulations through the implementation of quality ‘Made in Saudi Arabia’ consumable goods, along with safe and effective medical and pharmaceutical policies.

The job faces serious challenges in a world ruled by fast food and harmful diet pills. However, thanks to visionaries such as Dr. Mohammed Al-Kanhal, Chief Executive Officer of Saudi Food and Drug Authority, the kingdom has just become an even safer home for over 26 million people. He says that one day ‘Made in Saudi Arabia’ will be a trusted household name, just like that of the United States or Europe. Of course, this does not happen overnight but rather one step at a time through tough regulations, he affirms.

Nonetheless, according to Dr. Al-Kanhal the kingdom’s first step towards reaching its goal is through educating its human capital on safe practices. To date, Saudi Arabia has sent over 370 college graduates abroad to study food and medical devices in the hope of regulating factories and restaurants, while establishing itself as a giant in the pharmaceutical industry.

There is no doubt, that he, who has the will, will definitely find the way.