A journey from trading to cutting-edge technologies, collaborative excellence, and the strategic response to market dynamics in the ever-evolving global landscape.
As global logistics have faced disruptions in recent years, due to the COVID-19 pandemic and the U.S.-China decoupling, for example, Seishin Trading has kept a focus on Japan's unique position in the market.
"Despite the growing dominance of China and Southeast Asia, Japanese products maintain a reputation for superior quality," says Michihiro Tamenori, the company president.
By embracing flexibility and agility, though, Seishin Trading aims to differentiate itself from competitors through strategic investments across various industries and regions. Its wide portfolio spans precision equipment, diverse analysis, safety environment, and electronic materials, and the company looks to take a proactive approach, anticipating stricter government environmental regulations, particularly in analysis. In the field of precision equipment, the company’s laser processing machines, including the well established Stealth Dicing series, are used by world-leading electronics companies.
Seishin Trading’s belief that staying ahead of the curve on the latest technological advancements is essential, has contributed to the development of the world's first vertical ALGaN-based ultraviolet-B laser diodes. This technology, born out of collaboration with Japanese universities, is aimed at advancing the power output in the future, with anticipated applications in the fields of healthcare and industry.
"We are currently working on establishing the manufacturing technology for perovskite solar cells as one of our new products," Mr. Tamenori explains. "The goal of these solar cells is to replace traditional batteries, particularly base cells. Notably, several prominent printing companies in Japan are also intrigued by this product, and we’re striving to make this available in a minimum of three years."
One of the obvious success factors for the company has been, as the president says, "transforming our clients' inconveniences into conveniences," which often presents valuable business opportunities. And through innovation and by manufacturing devices that generate customer profits, Seishin Trading has established its current lofty status, contributing to the chip resistor market through its craftsmanship and efficient proposals.
With the continued challenges in Japan, however, there is an acknowledgment in the company’s business model that a shift towards seeking collaborative partners overseas is required.
"When a partnership or contract is formed, it is based on trust and can ultimately lead to substantial economic benefits," the president says, highlighting a flexibility to target India and further afield. "Our ambitions extend beyond just the ASEAN region."
As the semiconductor industry undergoes predicted fluctuations, cautious optimism remains. While not directly focused on semiconductors, Seishin Trading is closely tied to chip registering, especially in applications such as electric vehicles. With an eye on technological shifts and potentially transformative ideas, with past experiences of mp3 players, there is an ongoing need for innovation.
And looking ahead, the president envisions Seishin Trading's future revolving around development and a continued customer-centric approach.
"My goal is to reinforce our existing sales team," Mr. Tamenori says, "believing that Seishin will continue to grow and strengthen by remaining steadfast alongside our clients."
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